09 January, 2018

Why Box Office 'Adjusted for Inflation' is Ridiculous




Whenever a modern movie breaks some box office record you’ll inevitably read an industry professional, journalist, or fan comment about how it doesn’t match up to some old movie when “adjusting for inflation.” People seemingly note this to indicate the current movie box office numbers are not as impressive since fewer tickets were sold. What’s troubling about this qualifier is that it completely discounts all other variables that have decreased box office ticket sales.

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